25 years in business
…and 54 years of experience
I am Bertil. Multi-talented? Sure. But above all, a creator.
Everything I do revolves around creating—whether it’s branding, music, or visual identity. My experience is broad, my approach profound, and my work is moving.
Creating
As a child, I was always drawing. Comics, caricatures of teachers—always looking for that one line that triggers something in people. That’s what I still do. For me, branding is not so much about images, but about impact.
Composing
Music is my second language. I drummed all over Europe, played on German TV with greats like Elton John and Laura Pausini, and released my own album in 2016. Rhythm, harmony, dynamics—that same feeling is what I bring to my branding work. Everything has to be right.
Whether it’s a brand, an identity, or an experience, I help companies find their own sound. Not just to be seen, but to be felt.
Acting
While I set up my own advertising agency in 2000, I also stood in front of the camera. I starred in Goede Tijden, Slechte Tijden and Goudkust, and appeared in commercials and campaigns for major brands.
Now, almost 25 years later, I still run a successful advertising agency. And when my schedule allows it, I regularly visit a set for commercials or photo shoots.
And furthermore…
Vitality and creativity go hand in hand for me. That is why I kickbox, train in the gym and pay attention to my diet. Because a sharp mind starts with a fit body.
Where do I find the time? Discipline and structure. I get up early, work according to a tight schedule and always make sure there is room to create. Because when everything is right – my energy, my focus, my rhythm – then I am at my best.