The Identity Design Studio

25 years in business

…and 54 years of experience

I am Bertil. Multi-talented? Sure. But above all, a creator.

Everything I do revolves around creating—whether it’s branding, music, or visual identity. My experience is broad, my approach profound, and my work is moving.

Creating
As a child, I was always drawing. Comics, caricatures of teachers—always looking for that one line that triggers something in people. That’s what I still do. For me, branding is not so much about images, but about impact.

Composing
Music is my second language. I drummed all over Europe, played on German TV with greats like Elton John and Laura Pausini, and released my own album in 2016. Rhythm, harmony, dynamics—that same feeling is what I bring to my branding work. Everything has to be right.

Whether it’s a brand, an identity, or an experience, I help companies find their own sound. Not just to be seen, but to be felt.

Acting
While I set up my own advertising agency in 2000, I also stood in front of the camera. I played in Goede Tijden, Slechte Tijden and Goudkust, and was seen in commercials and campaigns for major brands.

Now, almost 25 years later, I still run a successful advertising agency. And when my schedule allows it, I regularly visit a set for commercials or photo shoots.

Who am I today?
I am a go-getter. Someone who has done a lot to get here.
I consciously choose vitality, discipline and inner peace as the foundation of my work. I exercise, I learn, I continue to develop, because a healthy system creates better.

I prefer to work with clients who, like me, believe in clarity, aesthetics and the power of a strong brand story. Clients who choose, dare and want to move forward. And with whom it also clicks a little.

Why clients choose me
– Because I offer a professional process, no loose shots
– Because I don’t work for everyone, but I do give everything for the right client
– Because I bring peace to brands that are looking for direction
– Because the work I deliver is right and will continue to be right