A strong logo does more than just look good. It lays the foundation for recognition, trust and growth.
No excess, no noise, just pure form, built on essence.
Here you will find the most important pillars that make a logo powerful and timeless.
1
Aesthetic
No superficial beauty, but clear design with content and direction.
2
Graphically correct
Clearly legible, technically correct and in proportion and easily scalable. The logo supports the name, not the other way around.
3
Clear
No fuss, no vagueness, just instantly recognizable, anytime, anywhere.
4
Appeals to your target audience
A good logo feels familiar and attractive to the people you want to reach.
5
As little design as possible
Less is more. No unnecessary frills, but pure form and meaning.
6
Shows your brand
It’s not a picture. It’s a visual translation of who you are and what you stand for.
7
Flexible application
A good logo will stand out on a business card, facade, social post, car or coffee cup.
8
Timeless
A powerful logo withstands trends and remains strong, even in 10 years.